Wednesday, February 22, 2006

Business: Chockablock full!

How the crap does a business/shop attract customers when you are:
  1. A wee shop on the 5th floor of a building with no elevator?
  2. Have 20,000 business banners cropped up next to yours?
  3. Is one of the 450,000 PC rooms, where ALL of them are most likely to be packed into a two-block radius?
Note that in the picture, EVERY banner you see represents a business in those buildings. This is not a unique sight.

Welcome to the Korean money making dilemma dream.

9 Comments:

At February 22, 2006 10:04 AM, Blogger domestic rat said...

This reminds me of HKG except their signboards get in the way of the double-decker buses travelling on the roads.

 
At February 22, 2006 11:13 AM, Anonymous G said...

Man, that photo...it's stressin' me out just looking at it.

I often think that if a business had NO signage (or far less than the norm), it might attract more attention.

 
At February 22, 2006 1:19 PM, Blogger Kimberly said...

hello, i'm ur sister Adeline's friend, Kimberly..

she knows that i like korean stuff.. esp movie n drama.. so that's y she intro me to ur blog..

hope to know more bout u..

can add me in ur msn at kimmy_gal@hotmail.com

take care.. Baxia!

 
At February 22, 2006 1:56 PM, Blogger Jo said...

wah...alice in the wonderland!!??
will get lost out there...phew..

 
At February 22, 2006 3:29 PM, Anonymous Antonia said...

Is it just me or is Seoul streets especially "colorful".. I had a headache the last time I was in Sinchon area. Cool place but the amount of people and colors all around you.. aigoo~

BTW, you aren't in Seoul are you?

 
At February 23, 2006 10:57 AM, Blogger Kurios1978 said...

Domestic Rat: Oh great... that gives me an excellent idea for a PMS post on Hong Kong when I do visit then!

g: I don't know how else people might do marketing though... Yeah, maybe less is more in that case.

Kimberly: Thanks for dropping by. Email noted. Add me on Friendster if you have an account/if you'd like as Vincent Tan.

Jo: I guess here, word of mouth plays a big part in the marketing. Yeah... Getting lost is an understatement!

Antonia: Yeah, the scariest part, is that it is like this EVERYWHERE all over the country!

 
At February 23, 2006 10:58 AM, Anonymous Michael said...

So how do they stay in business? I've always wondered that myself. Great blog BTW.

 
At February 23, 2006 11:06 AM, Blogger Kurios1978 said...

Michael, thanks for dropping by.

It's pretty sad as I've seen businesses go boom and bust just like that, and so often. I guess word of mouth works pretty well. A lot of restaurants that get endorsements from TV channels (SBS, MBC) with dedicated food-hunting programmes get quite a lot of business.

That being said, many people who open businesses of common foodstuff (oyster rice, kimbap... etc) buy in on endorsed businesses such as the Tongyeong Gulbap chain.

 
At February 24, 2006 10:55 AM, Blogger Jo said...

if word of mouth can do pretty good job, then the company can save lots of $$ for publicity and promotion tho...:)

 

Post a Comment

<< Home